How perfect it is to stroll or spend time on Rothschild Boulevard in Tel Aviv, and even more perfect to live in its vicinity!

The iconic Rothschild Boulevard combines a rich history, world-renowned architecture, culture, and a vibrant nightlife – all of which make the area particularly sought-after and “hot.” There is no doubt that living here is a status symbol.

Let’s go back in time for a moment and tell you that Rothschild Boulevard was among the first four streets of Tel Aviv, inaugurated after Herzl Street (the first street in the White City) and perpendicular to it. The streets were paved over sand dunes that were leveled and flattened, upon which the city’s first houses were built. The path that became the boulevard was once a small wadi (valley). It was difficult to level with the tools of that time, and a lot of water drained into it during the winter. Therefore, it was decided to fill the area with sand and leave it as an open space where houses would not be built, but rather on its sides, creating a wider urban street.

Rothschild Boulevard is known for its collection of Bauhaus buildings, a UNESCO World Heritage site. This architectural marvel is characterized by clean lines and creates an aesthetic blend of past and present.

In addition to the preserved buildings, there are tall skyscrapers on Rothschild Boulevard such as the “Alrov” Tower, whose exterior design includes geometric shapes of a cylinder on one side and a prism on the other.

Many call the boulevard an “open museum” of architecture, as it is a route along which one can walk and be impressed by the “exhibits.” Isn’t it amazing?

Where is it?
Rothschild Boulevard is located in the heart of Tel Aviv and stretches from the historic Habima Square to the tranquil Neve Tzedek neighborhood. The streets crossing the boulevard include Nahalat Binyamin, Allenby, Yavne, Nahmani, Sheinkin, and more, making it a central location that places the neighborhood’s residents at the epicenter of city life. The boulevard is surrounded by towering Bauhaus buildings and modern high-rises, showcasing an eclectic mix of architectural styles.

Who is the target audience?
Rothschild Boulevard is the cherry on top. The perfect match for a high-quality and affluent target audience, which we divide into two categories:

In the luxury towers, we find an audience with refined taste who appreciates the symbolism of the area. This audience possesses significant wealth and includes high-tech professionals, businessmen and women, or those in senior positions. The ages vary, and a significant portion of the audience are foreign residents who love high-end real estate. Some are celebrities and others are discreet, but they all share one thing – the purchase of the apartment or property is usually made out of emotion rather than just financial motives.

In the second category, we find magnificent but more modest buildings, where the target audience consists of immigrants or affluent foreign residents looking to live in the center of the Tel Aviv action. Affluent families or young people who have made a fortune in the high-tech world are also among the buyers of apartments on Rothschild Boulevard.

The charm of Rothschild Boulevard attracts a wide range of people looking for an urban lifestyle and proximity to business centers and the cultural scene. Families enjoy convenient access to schools and parks in the area, finding a balanced mix of city living and friendly open spaces. Additionally, art lovers and history buffs enjoy the rich architectural heritage of the boulevard and its cultural importance.

What’s in the neighborhood?
Beyond its iconic tree-lined avenue, this prestigious neighborhood is bustling with life and offers a variety of restaurants, cafes, and galleries. On the boulevard, you will also find a variety of historic sites and institutions, such as Dizengoff House (now known as Independence Hall) and the Monument to the Founders of Tel Aviv. The first kiosk established in Tel Aviv is located in the center of the boulevard, between Herzl and Nahalat Binyamin streets. The Haganah Museum is located at 23 Rothschild Blvd, in the building formerly known as the Eliyahu Golomb House (the “uncrowned commander” of the Haganah). At 46 Rothschild Blvd (corner of Shadal St.) stands “Levin House,” which once housed the wealthy Levin family and later the Soviet Embassy, by which name it is still known today.

The best recommendation: Stroll down the boulevard at sunset and enjoy the glowing awakening that comes as evening falls.

What does HomeMarket love most about this area?
Rothschild Boulevard is the heart of HomeMarket for many good reasons: from the unique architecture that blends historic buildings with modern designs and creates diverse real estate options, to the cultural richness that provides inspiration, and the entertainment spots that add a European flair.

We are happy to present the unique charm and extraordinary real estate opportunities to our clients who dream of a sophisticated and luxurious living experience in the heart of Tel Aviv.

Our Clients
The entire HomeMarket team works in this sought-after area, and our clientele enjoys a selection of magnificent and unique apartments tailored to their needs. According to the Madlan website, 115 apartments were sold in the past year in the heart of Tel Aviv-Yafo (an area that includes the streets crossing Rothschild Boulevard). 123 apartments were rented during this year.

There are several types of apartments on Rothschild Boulevard. Some are located in the older buildings at the beginning of the boulevard, characterized by the “Eclectic” style that was common in Israel in the late 1920s.
Others are in Bauhaus-style buildings located in its northern part (the “White” part of the neighborhood).
On Rothschild, there are also luxury apartments, some of which are considered the most expensive in the country, located in luxury towers like the Meier Tower.
There are also apartments in historical buildings of architectural importance built until the end of the 1930s; many of these are located within preserved buildings.

The average price range per square meter differs between luxury towers and older buildings, both for sale and for rent. The prices should be split into two categories:
Sale: 60,000-70,000 NIS per sqm. Rent: 10,500 NIS average (for streets directly on the boulevard line, according to the Madlan index).

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