On average, only 1 in 20 candidates successfully completes our rigorous screening and selection process. Our people are the most meaningful added value we offer our clients. This carefully curated team is the result of precise selection processes and the unique human DNA of our sales professionals.
Each team member brings proven success, with an average of 5 years of experience and a strong track record-reflecting Home Market’s commitment to excellence.
Our training program, built on deep market insight, includes comprehensive onboarding: professional sales tools, in-depth market knowledge, internal processes, construction and planning terminology, and advanced sales technologies. Our people receive continuous guidance and support at every stage of a project, backed by a structured training system covering everything from market environment and branding, through deal execution and closing, to ongoing learning and professional development.
Home Market’s HR department plays a central role in this process, working year-round on recruitment, training, coaching, and professional growth. Through courses, ongoing development, and mentorship, we ensure our teams remain sharp, motivated, and ready to perform at the highest level without compromise.
With over 3,000 new leads added every month, our database includes 180,000 verified prospects, carefully curated over time. Home Market’s customer club is a focused acquisition engine for new developments, offering exclusive exposure and personal guidance throughout the buying journey.
Our database includes diverse, high-quality buyer profiles, local and international, managed through advanced digital tools and a sophisticated CRM. This enables precise targeting and smart matching, connecting the right buyer to the right project at the right time.
Powered by advanced proprietary systems, Home Market operates a robust CRM and data-driven platform built specifically for real estate sales.
Our technology enables seamless data collection, smart lead scoring, and precise targeting across a database of over 180,000 active leads.
Using AI-driven tools, behavioral analysis, and continuous optimization, we identify high-intent buyers for each project, ensuring accurate matching, efficient sales processes, and stronger results.
Our platform is constantly evolving, integrating the latest digital innovations to maximize exposure, optimize performance, and support successful project sales across Israel and abroad.
A visit to the sales center has a decisive impact on the customer journey. Its close proximity to the project allows a one-time opportunity to truly experience the vision. Location, design quality, and the immersive atmosphere all work together to create a meaningful emotional connection.
Over the past year alone, we selected, expanded, and redesigned two sales centers that bring together all marketing and sales services under one roof. Each center was built with a clear vision: to host developers, showcase upcoming projects, and create a powerful first impression.
The result is a faster, more accurate, and more effective sales process-outside the traditional office environment. A thoughtfully designed experience enables buyers to visualize the property, connect emotionally, and move confidently toward purchase.
