Our services
Human Capital
23+ years of excellence in Real Estate Sales
On average, only 1 in 20 candidates successfully completes our rigorous screening and selection process. Our people are the most meaningful added value we offer our clients. This carefully curated team is the result of precise selection processes and the unique human DNA of our sales professionals.
Each team member brings proven success, with an average of 5 years of experience and a strong track record-reflecting Home Market’s commitment to excellence.
Our training program, built on deep market insight, includes comprehensive onboarding: professional sales tools, in-depth market knowledge, internal processes, construction and planning terminology, and advanced sales technologies. Our people receive continuous guidance and support at every stage of a project, backed by a structured training system covering everything from market environment and branding, through deal execution and closing, to ongoing learning and professional development.
Home Market’s HR department plays a central role in this process, working year-round on recruitment, training, coaching, and professional growth. Through courses, ongoing development, and mentorship, we ensure our teams remain sharp, motivated, and ready to perform at the highest level without compromise.
On average, only 1 in 20 candidates successfully completes our rigorous screening and selection process. Our people are the most meaningful added value we offer our clients. This carefully curated team is the result of precise selection processes and the unique human DNA of our sales professionals.
Each team member brings proven success, with an average of 5 years of experience and a strong track record-reflecting Home Market’s commitment to excellence.
Our training program, built on deep market insight, includes comprehensive onboarding: professional sales tools, in-depth market knowledge, internal processes, construction and planning terminology, and advanced sales technologies. Our people receive continuous guidance and support at every stage of a project, backed by a structured training system covering everything from market environment and branding, through deal execution and closing, to ongoing learning and professional development.
Home Market’s HR department plays a central role in this process, working year-round on recruitment, training, coaching, and professional growth. Through courses, ongoing development, and mentorship, we ensure our teams remain sharp, motivated, and ready to perform at the highest level without compromise.
Customer Club
The buyers are already waiting for you
in the largest customer database in Israel
With over 3,000 new leads added every month, our database includes 180,000 verified prospects, carefully curated over time. Home Market’s customer club is a focused acquisition engine for new developments, offering exclusive exposure and personal guidance throughout the buying journey.
Our database includes diverse, high-quality buyer profiles, local and international, managed through advanced digital tools and a sophisticated CRM. This enables precise targeting and smart matching, connecting the right buyer to the right project at the right time.
With over 3,000 new leads added every month, our database includes 180,000 verified prospects, carefully curated over time. Home Market’s customer club is a focused acquisition engine for new developments, offering exclusive exposure and personal guidance throughout the buying journey.
Our database includes diverse, high-quality buyer profiles, local and international, managed through advanced digital tools and a sophisticated CRM. This enables precise targeting and smart matching, connecting the right buyer to the right project at the right time.
Technology
Smart technology that meets the
right buyer, at the right time
Smart technology that meets the right buyer, at the right time
Powered by advanced proprietary systems, Home Market operates a robust CRM and data-driven platform built specifically for real estate sales.
Our technology enables seamless data collection, smart lead scoring, and precise targeting across a database of over 180,000 active leads.
Using AI-driven tools, behavioral analysis, and continuous optimization, we identify high-intent buyers for each project, ensuring accurate matching, efficient sales processes, and stronger results.
Our platform is constantly evolving, integrating the latest digital innovations to maximize exposure, optimize performance, and support successful project sales across Israel and abroad.
Powered by advanced proprietary systems, Home Market operates a robust CRM and data-driven platform built specifically for real estate sales.
Our technology enables seamless data collection, smart lead scoring, and precise targeting across a database of over 180,000 active leads.
Using AI-driven tools, behavioral analysis, and continuous optimization, we identify high-intent buyers for each project, ensuring accurate matching, efficient sales processes, and stronger results.
Our platform is constantly evolving, integrating the latest digital innovations to maximize exposure, optimize performance, and support successful project sales across Israel and abroad.
Sales Center
Selling the vision: Experience
the property before it's built
A visit to the sales center has a decisive impact on the customer journey. Its close proximity to the project allows a one-time opportunity to truly experience the vision. Location, design quality, and the immersive atmosphere all work together to create a meaningful emotional connection.
Over the past year alone, we selected, expanded, and redesigned two sales centers that bring together all marketing and sales services under one roof. Each center was built with a clear vision: to host developers, showcase upcoming projects, and create a powerful first impression.
The result is a faster, more accurate, and more effective sales process-outside the traditional office environment. A thoughtfully designed experience enables buyers to visualize the property, connect emotionally, and move confidently toward purchase.
A visit to the sales center has a decisive impact on the customer journey. Its close proximity to the project allows a one-time opportunity to truly experience the vision. Location, design quality, and the immersive atmosphere all work together to create a meaningful emotional connection.
Over the past year alone, we selected, expanded, and redesigned two sales centers that bring together all marketing and sales services under one roof. Each center was built with a clear vision: to host developers, showcase upcoming projects, and create a powerful first impression.
The result is a faster, more accurate, and more effective sales process-outside the traditional office environment. A thoughtfully designed experience enables buyers to visualize the property, connect emotionally, and move confidently toward purchase.
Our Expertise
& Planning
Guidance
Driving Success
& Renderings
& Advertising
Throughout
Market Research
Marketing Strategy & Planning
Marketing success requires building an accurate business model, which we tailor precisely based on the variables collected in previous stages. Once we identify the project’s distinctive value proposition and the profile of the future buyer, we move to the next phase: creating the marketing narrative that connects the project’s value to the buyer’s identity.
The marketing and branding packaging, which communicates this narrative in the right way to generate maximum desirability, is developed by our branding partner alongside a team of experienced writers and designers. At this stage, we work with you to select the most suitable visualization company for the project and manage the process on tight timelines to produce the marketing materials and advance to the next phase, the advertising campaign.
Market Research
During the pre-marketing phase, we conduct thorough market research, including local price analysis, competitor mapping, and detailed segmentation of target audiences. This data forms the basis for our recommended pricing strategy at launch. Throughout the process, we continue to support the developer at every key decision point.
We are able to quickly provide a clear competitive snapshot and all relevant insights needed to advance the project or prepare the groundwork for the next one. Our comprehensive market research, combined with an experience-driven, creative marketing approach, allows us to identify each project’s unique success factors at an early stage.
Complete Marketing Driving Success
Dozens of developers we’ve worked with can confirm the unique marketing capabilities that have led to their real estate success stories. This success is built on intensive fieldwork, a marketing approach that emphasizes lifestyle, strong branding, and high-level sales execution combining precise media buying with significant investment in digital and traditional campaigns.
Home market’s marketing engine operates from the first developer meeting through every stage: research and planning, marketing, branding, sales, client database management, and deal closure with each buyer. We position the project as a highly desirable product while maximizing profit potential and success for all parties involved.
Visualizations & Renderings
They say a picture is worth a thousand words. In real estate, it’s worth millions. In a competitive market that constantly evolves with new design and lifestyle trends, visualizations are no longer just for illustration. They invite buyers into a world where their living fantasies come to life, allowing them to see themselves in the space.
Relaxing on the designer sofa in the living room by the fireplace, looking out from the balcony at the tree-lined boulevard being built on the street, pouring a fresh espresso from the sleek machine on the kitchen marble. The level of investment in visualization quality translates directly into the buyer’s investment in making their fantasy a reality.
Marketing & Advertising
Home Market provides clients with the industry’s largest advertising budgets alongside the most comprehensive advertising options, covering all channels and combining a wide range of promotional tools.
We believe in results-driven advertising that is efficient and cost-effective, integrating digital and traditional media to generate maximum exposure.
Expert Management Throughout
Every day throughout the advertising campaign, hundreds and thousands of leads join Home Market’s client database. Our technology platforms target, segment, and identify the most promising leads for the project. Our experienced sales team takes it from there, guiding each stage of the sales process through a structured workflow we’ve refined over years:
– In-depth Q&A with each prospect
– Lead management and meeting coordination
– Client presentations
– Negotiation management
– Deal closure and purchase request completion
– Legal process management
Marketing Planning Guidance
Our deep understanding of the real estate landscape and diverse target audiences allows us to advise developers and architects on apartment planning and specifications from a sales perspective. We bring the buyer’s voice to the planning table and maximize the project’s potential for success and profitability.
What apartment types are missing in the neighborhood? What is the ideal balance between public and private spaces? What balcony sizes work best? How many bathrooms? Is a master suite important? More rooms or more open space? At this stage, we also bring in electrical consultants, plumbing consultants, architects, and any other required professionals to ensure optimal planning.
Our Partners
