A 3-room apartment in Beit Lessin, adjacent to Kikar HaMedina — the beating heart of northern Tel Aviv. The tower was designed by the leading names in Israeli architecture: the firm Yassky-Mor-Sivan, with the public spaces and interior common areas entrusted to master architect Pitsou Kedem. Together they created a modernist interpretation that blends the brutalist aesthetics of the original Beit Lessin with an international standard living experience, in one of the city’s most prestigious locations.
Old North Tel Aviv is one of the most coveted and beloved neighborhoods in the city — a rare combination of classic character, quiet tree-lined streets, neighborhood cafés, coffee shops, boutiques, and walking distance from everything Tel Aviv has to offer. It’s a neighborhood at the heart of it all, close to everything, yet peaceful — which is why it attracts both young families and established couples looking for the best of both worlds.
But what makes investing here particularly smart is what’s happening right now. At the heart of Kikar HaMedina, three luxury towers are currently under construction alongside an impressive public boulevard featuring a public park, an ecological lake and pools, running and cycling paths, and leisure facilities. This is one of the most complex and significant urban development projects in the city, and it is expected to set a new standard of urban quality of life for all neighborhood residents.
