The evolving Florentin neighborhood offers history, art, culture, and a young, diverse community life. A combination of (relatively) low rental prices, vibrant nightlife, and 24/7 street activity gives the neighborhood its unique character.
A bit of history: Florentin was built in the 1930s as a neighborhood for immigrants and laborers. Since the 1960s, the neighborhood took on a commercial and industrial character that is preserved to this day. In the 90s, young people rediscovered it (largely thanks to the iconic TV series “Florentin”), and today it is considered an attractive destination for young people and families seeking a colorful urban environment. In the west of the neighborhood, a new area is being built with high-rise construction, expected to attract a slightly different population—more established and mature—alongside investors and foreign residents.
Take our word for it: now is the right time to buy in Florentin, whether for residence or investment.
Where is it?
Florentin is located in the southern part of Tel Aviv and is very close to the city’s beautiful beaches. The neighborhood is within walking distance of picturesque Neve Tzedek, the vibrant Levinsky Market, and Old Jaffa. With easy access to public transportation and the city’s main traffic arteries, Florentin offers a central urban lifestyle while maintaining its unique atmosphere. It’s a perfect fit for those who love being in the heart of the action.
Who is the target audience?
Florentin’s diverse character makes it a sought-after destination for a wide range of residents. As central Tel Aviv becomes more expensive, high-quality residents and capital owners are migrating south. In recent years, the neighborhood has attracted young people, students, and families—everyone can find their dream apartment here, or as we like to say: a Perfect Match.
Florentin’s developing infrastructure is also suitable for those looking for a more established yet still energetic urban environment. The neighborhood also attracts many high-net-worth individuals, investors, and developers purchasing apartments for investment purposes.
What’s in the area?
Florentin has it all: schools and kindergartens, boutiques and galleries, and cultural, culinary, and leisure attractions. You can’t talk about Florentin without mentioning Levinsky Market, also known as Tel Aviv’s “Spice Market.” Levinsky and the surrounding small streets offer a variety of colorful shops with exotic spices and local delicacies. In Florentin, you’ll also find plenty of cool cafes, vintage shops, and street art decorating the neighborhood walls, reflecting its artistic heart.
And what’s better than living near the sea? Florentin’s proximity to Tel Aviv’s beaches is an added bonus. You can easily reach the city’s most beautiful beaches for a bike ride, a run, or simply to enjoy a breathtaking sunset on the Tel Aviv promenade.
What does Home Market love most about this area?
Florentin is experiencing a renewed boom in real estate development, making it highly attractive for living or investment. The rapid development the neighborhood has undergone in recent years makes it one of the most sought-after areas in Tel Aviv, and demand is only rising.
Florentin’s eclectic and artistic character also sets it apart from other neighborhoods in the city. At Home Market, we appreciate the neighborhood’s commitment to preserving its historical architecture alongside modern developments, offering a variety of housing options. There are many renovated buildings with a modern look alongside older buildings in various styles and colors.
Florentin’s vibrant community and the bond between neighbors are also inspiring. Local businesses thrive, street art brings the neighborhood to life, and of course—the location is simply perfect.
Our Clients
While in 2018 the average price per sqm in Florentin was 43,700 NIS, in 2022 it climbed to 57,300 NIS per sqm—a jump of 31.12%.
For example, looking at a 3-room apartment of 60 sqm: it would have cost about 2.62 million NIS then, compared to about 3.44 million NIS today.
According to the Madlan website, there is a clear upward trend in real estate prices in the neighborhood of approximately 31%, with high demand for apartments, especially in new projects. We can identify an ever-increasing rise in property prices in Florentin, with future expectations that in the coming years, the price per sqm will equalize with neighborhoods in the city center.
The construction momentum in the neighborhood is prominently visible. Top developers and investors are building the most interesting projects here, including the MOOMA project.
And if you want a touch of glamour, take note that in the MOOMA project currently being built in Florentin, several celebrities have purchased apartments, including singer Mergui, Assi and Adi Buzaglo, Shlomi Koriat, Miki Geva, and more. As cool as it gets!
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